It really doesn't take a keen eye for news these days to spot the all-out PR blitz by team Blu-ray to convince the masses that the format war is over and Blu-ray has won. Now Toshiba is finally sticking up for itself, in specific response to Blu-ray's recent CeBIT press conference. Olivier Van Wynendaele, Deputy General manager of HD DVD at Toshiba, calls the Blu-ray claims "propaganda" and disputes the Blu-ray points. For instance, the new 3:1 sales figure being touted by the Blu-ray Disc Association in regards to Blu-ray to HD DVD sales is claimed by Wynendaele to be artificially inflated by free Blu-ray movie vouchers being redeemed by PlayStation 3 owners. He also notes that Toshiba has sold 200,000 HD DVD players in the US, in comparison to the 30,000 standalone Blu-ray players sold, and that it's not clear yet how many Blu-ray movies the two million PS3 owners are going to be watching. Olivier also promised that Toshiba will undercut Sony prices every step of the way, and made it clear that while HD players account for less than 1% of DVD player sales, it's way too early to call the war for either side.

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Toshiba not so impressed by Blu-ray's victory cries